There’s a fresh breeze blowing through Canadian tennis—and it’s not just the serve-and-volley action heating up the courts. The National Bank Open presented by Rogers has just dropped a brand new identity for 2025, and it’s a total game-changer. With a bold redesign and a whole new vibe, this historic tournament is leaning hard into its legacy and looking squarely toward the future.

If you’re a tennis fan, player, coach, or just someone who loves the energy of a summer tournament, there’s a lot to be excited about. So let’s dig into what this rebrand really means and why it might just make you love the National Bank Open even more than you already do.

A New Era: More Than Just a Logo

The first thing you’ll notice? The visuals. The National Bank Open’s new identity features a crisp, modern design that strips things down to the essence. The colors are punchy. The typography feels athletic yet approachable. And the real star? The new monogram that cleverly fuses a tennis court with the tournament initials.

Now, you might be thinking, “Cool logo. But what’s the big deal?” Well, this isn’t just about aesthetics. It’s about redefining what this tournament means. According to the organizers, the rebrand reflects the tournament’s evolution as a top-tier event on the global tennis calendar—while still staying grounded in its Canadian roots.

As fans and players, we often take the identity of a tournament for granted. But think about how much it shapes the atmosphere. Wimbledon has its tradition and strawberries. Roland-Garros has that distinctive clay and flair. And now, the National Bank Open is staking its own unique claim: a place that celebrates tennis as fun, accessible, and community-driven.

“The Tennis Playground” – Yes, Please!

The new brand messaging introduces a fresh tagline: “The Tennis Playground.” How great is that? It instantly paints a picture of joy, movement, and play. Whether you’re rallying with your crew at a local club or watching the pros go toe-to-toe under the lights in Toronto or Montreal, the vibe is about embracing the fun of tennis.

The phrase “playground” might sound casual, but don’t be fooled—this is still elite-level tennis. What’s changed is the tone. The tournament is reminding us that while tennis can be serious and competitive, it’s also supposed to be a blast.

This philosophy has already been reflected in past editions of the tournament. Family-friendly programming, practice court access, meet-and-greets with players—these aren’t just perks. They’re a core part of what the National Bank Open wants to be: a space where everyone, from rising juniors to seasoned fans, can connect with the sport.

Question for you all: What does a "tennis playground" look like to you? Is it a hard-fought doubles match at the park? A sunny Saturday watching ATP and WTA pros? Let us know in the comments!

Montreal & Toronto: Twin Hosts, Shared Energy

One of the coolest things about the National Bank Open is that it’s two tournaments in one. The men and women swap cities each year - this summer, the women head to Montreal while the men take center stage in Toronto. This setup keeps things fresh, and it means both cities get a chance to shine on the world stage. With the rebrand, both locations are getting a unified visual identity. This will go a long way toward building brand consistency, while still allowing for local flair. Toronto’s urban buzz and Montreal’s artistic energy each bring something different to the experience—and this new look aims to capture that shared spirit.

Also, let’s be real—this is a major upgrade for Canadian tennis fans. Having a tournament of this caliber happening in two cities every summer is something not many countries can boast about. It's kind of amazing how Canada has quietly become a major hub on the global tennis map.

Building for the Future (and the Present Is Looking Pretty Great Too)

Let’s talk tennis talent for a second. Over the last decade, Canada has exploded onto the scene with stars like Bianca Andreescu, Denis Shapovalov, Leylah Fernandez, and Felix Auger-Aliassime. And that surge of talent is no accident—it’s rooted in the growth of programs, coaching, and grassroots support across the country. The National Bank Open is a reflection of all that progress. It’s not just a flashy event with big names—it’s a key piece of the puzzle in developing and celebrating Canadian tennis. By framing itself as a “playground,” the tournament is also planting a flag: This is where tennis is grown, shared, and enjoyed.

And for the young players out there—whether you’re grinding UTRs or just picking up a racquet—seeing your idols play at home matters. It inspires. It fuels the dream. Coaches in our RacketFam community—how do you use big events like this to fire up your players? Do you host watch parties? Would love to hear how you bring the pro tour into your coaching.

What’s Next? Get Ready for August!

The 2025 edition of the National Bank Open hits Montreal and Toronto this August, and now that the new brand is out in the world, we can expect the marketing to ramp up quickly. There will be new merch, a refreshed website, and likely even more fan experiences that lean into the “playground” theme. And for the tennis-obsessed among us (yes, guilty), this means it’s time to start planning. Who’s going? Who’s watching from home? Who’s already checking the player entry lists? 👀

Our Take: This Is a Good Move

We’ll say it: this rebrand is a win. It’s clean, playful, and confident—exactly what a modern tennis event should be.

Plus, calling it a “playground” doesn’t mean it's not serious tennis. It means it’s inviting. That’s the energy we love here at RacketFam: open courts, good vibes, and high-level play, all wrapped up in a community that supports the sport at every level. And in case you missed it - tickets are already on sale. Just saying. 😉

What Do You Think?

What do you think of the National Bank Open’s new look? Does it make you more excited to attend or follow the tournament this year? 

Drop your thoughts in the comments or tag us on socials. We love hearing from this community!

Sources:

• National Bank Open Launches New Identity to Define a New Era

Let’s keep building this community and having fun with the sport we all love. See you on the court - or in the stands!

RacketFam Team🎾